I agree there is no one-shoe-fits-all approach for filtering the good websites from the gimmicky ones, but put these five factors up for consideration before buying a niche website and you are good to go!
We all know buying a website is not a cakewalk. In fact, it is very critical as there is a high chance you might end up dealing with one of those website flippers who does a good job of churning out mediocre websites with no apparent value. So, here are the five major factors you should consider before buying an Amazon niche website:
1. Quality of Content and Backlinks
Even though a simple plagiarism check will help you to identify the uniqueness of the content, you should manually proofread at least some part of the website to make sure it wasn’t the product of a content spinner tool. Some content spinners like WordAI and SpinRewriter are so good that it’ll look almost as if humans wrote it. Keep in mind that originally written good quality content is the cornerstone of any niche website.
One might wonder how one can have full control over the backlinks of a website. As a matter of fact, it’s easy and very much possible. Disavowing low-quality backlinks and keeping only the good citations is a foolproof way to manage backlinks effectively. However, in our case, this information is of little help as we can only get an outsider’s view of backlink history of the website in question. I highly recommend Ahrefs (because no other tools compete with Ahrefs when it comes to the size of backlink database) to have a look at the backlinks of the said niche blog. Keep one thing in mind: high-quality references in low-quantity is way better than low-quality references in large quantity.
2. Website Age and History
Easiest part. Niche sites take time to rank. You will most often find sellers stressing on the age factor. And if the seller claims it, you might as well confirm it. Do a quick whois lookup to confirm the registration date of the domain. That alone wouldn’t do it, though. Use web archives to check the condition of the website in the past.
3. Quality of Traffic
If you find a seller who claims that the majority of the traffic comes directly or from an email list, that is something to be frowned upon. Of course, that is entirely possible, but I’d say it’s a risk not worth taking.
When it comes to Amazon niche websites, search engine visitors are the highest converting segment. It is also the most reliable metric to evaluate a website.
4. Search Engine Signals
First things first. Google the website address with TLD; e.g., ‘mynichewebsite.com’. Unless Google has penalised the website, it will rank on top.
Secondly, use a SERP checker to confirm the search rankings of the keywords claimed by the seller. If there is no such keyword data provided in the listing, use SEMRush competitor analysis tool to get an idea of keywords that bring traffic to the website. For a website that is fairly new, don’t worry if SEMRush returns no data; they are just a little slow in indexing (still one of the most powerful SEO tools out there).
5. Amazon Income Statements
Verifying the revenue statements of a website can be very tricky, especially when it’s an Amazon niche website. One way to confirm the legitimacy of the statements is to make sure he has displayed the list of products sold, and that it is relevant to the website in question. If he is selling enough products that his website is promoting, there is nothing much to doubt (unless he is promoting the products through another medium).
However, the above method is not 100% reliable. The best way to verify the income is to ask the seller to generate and use a new affiliate ID (in a tag name you provide) and wait for a period of time to see the results. Of course, this would not be possible if you are using marketplaces like Flippa. The good thing about Flippa is that you can check the seller’s history and feedback score before making the decision.
You’re all set! Carry on your search for finding the finest amazon niche websites out there. If you found this article helpful, bookmark or save it somewhere so that you can check again later. By the way, I think you might find our earlier post on 16 one-liners to increase Amazon earnings helpful. Got something else to share with the fellow affiliates? We’d love to hear from you.